Abstract: Discussed in some examples are methods, systems, and machine readable mediums that create custom résumés for a particular context for which the résumé is to be used by utilizing online service data. The context includes the position the user is applying for, a recruiter the user or the company is utilizing, the company that posted the job, the user, and the like. Customizations include organization (e.g., putting more relevant experience first), selection (putting some experience on, but leaving other experiences off, determining what education to highlight, and the like), and inclusion of context-related insights. Context related insights may be short facts or statistics.