Abstract: A method, computer program product, and system are provided for administering earned compensation offers. A coupon administering module receives an indication that a compensation offer has been stored for a user in a data storage on a television device. The coupon administering module identifies a user device to which the compensation offer will be sent. Responsive to identifying the user device, the coupon administering module sends the compensation offer to the user device.

Abstract: A method, computer program product, and system are provided for encouraging users to view advertisements. A television device receives an incoming signal. The incoming signal includes an advertisement from an advertiser. The television device determines if the advertisement includes a compensation offer descriptor. Responsive to a presence of the compensation offer descriptor, the television device determines if a user views the advertisement on a display in its entirety. Responsive to the user viewing the advertisement in its entirety, the television device issues a compensation offer to the user.