Abstract: Disclosed are various embodiments for initiating fund transfers using links. Various embodiments can send an invoice to an invoicee device of an invoicee, such that the invoice comprises a link. Embodiments can handle the request for the content at the link's location and then send an invoice payment detail web page to the invoicee device that includes at least an amount input field to capture an invoice payment amount. Embodiments can then receive an invoice payment detail response that includes at least the invoice payment amount and then initiate a payment from a provider account to an invoicer account, the provider account being held by a provider and the invoicer account being held by the invoicer.

Abstract: A method, system, and computer readable storage to enable a server to initiate an electronic funds transfer (EFT) by generating a unique uniform resource locator (URL). The unique URL can be pasted into a communication from a first party to a second party, enabling the second party to retrieve and display the HTML code (or other mechanism a web page is coded and stored on a server) associated with that URL. The web page can then contain fields which would enable the processing of the EFT utilizing a third party server who is utilized in order to expedite the transfer from the second party to the first party.

Abstract: A method, apparatus, and computer readable storage to provide a cash line from a cash provider to a user in which the user is permitted to withdraw cash from the cash line. The cash line can be automatically increased by the user taking certain actions, such as the user friending the cash provider on a social networking site such as FACEBOOK. The cash line can also be increased if the user provides an email address of a user's friend and that friend actually signed up with the cash provider and receives their own cash line.