Abstract: A method, apparatus, and system related to field and crop information gathering. In one aspect of the invention, data is obtained from a producer. One example would be yield map data from a yield monitor. Another is “as planted” data from precision farming planting equipment. The data includes information about seed or crop in a producer's field and an identification of the field. The data is combined with other information in a report. The information added could be, for example, soil type information overlaid on the field map. Another example is environmental classification information overlaid on the field map. The report is returned to the producer and used to discuss planning related to the field and the seed or crop.