Abstract: A viewing device (200) is provided which is suitable for letting a user to notice and take an interest in a piece of content or an emphasis target within the content. A display (201) displays, on a screen, a piece of content and a cursor moved based on an operation given by a user. An identifier (202) identifies a position where a portion of the content and set as an emphasis target is displayed on the screen. A changer (203) changes a cursor form in accordance with a direction from a position where the cursor is displayed to the identified position.

Abstract: An order receiving device (100) includes: a receiver (101) configured to receive information regarding a product a user has shown intent to purchase; a bonus information acquirer (104) configured to acquire information regarding a bonus, the bonus being offered to the user on the condition of an order completion of the product whose information regarding the product was received; a confirmer (102) configured to require the user to confirm information necessary for an order at different stages by the time of the order completion; a selector (106) configured to select any of the stages on the basis of the history regarding a product with an incompletion order of one or more products the user had shown intent to purchase in the past; and a presenter (107) configured to present acquired information regarding the bonus at the selected stage.