Abstract: A distribution destination terminal selecting unit selects, from among a plurality of user terminals of a target user, a user terminal having a high probability of achieving a certain level of results by a behavior of the target user toward content when the content is distributed, as a distribution destination terminal of the content, based on a behavioral history in a behavioral history storage unit.

Abstract: According to one aspect of an embodiment an information distribution apparatus includes an acquisition unit that, acquires a predetermined score stored in a storage device for a user corresponding to the client information terminal device; a selection unit that selects a data item to be incorporated as a. component into the data for digital screen display to be distributed to the client information terminal device in accordance with the score acauired by the acquisition unit; and a distribution unit that, after incorporating a component corresponding to the data selected by the selection unit into the data for digital screen display, distributes the resultant data for digital screen display to the client information terminal device that is a transmission source of the distribution request.

Abstract: A distribution destination terminal selecting unit selects, from among a plurality of user terminals of a target user, a user terminal having a high probability of achieving a certain level of results by a behavior of the target user toward content when the content is distributed, as a distribution destination terminal of the content, based on a behavioral history in a behavioral history storage unit.

Abstract: An advertisement providing apparatus includes a first advertisement providing unit, a friend list acquisition unit, a score calculation unit, and a second advertisement providing unit. The first advertisement providing unit is configured to provide a first advertisement to a user group including one or a plurality of users. The friend list acquisition unit is configured to acquire a friend list of a user who clicked on the first advertisement among the users included in the user group. The score calculation unit is configured to calculate, for each friend user included in the friend list, a score in which a click tendency of the friend user is reflected. The second advertisement providing unit is configured to provide a second advertisement that is the same as the first advertisement, to a friend user having a score that satisfies a certain condition.