Abstract: A liquid developer, which can stably and continuously produce high-quality images without carrier liquid bleeding and which can further provide excellent anti-cold-offset property and fixability. The liquid developer comprises at least: a toner particle comprising a binder resin (A) and a colorant (B); and a carrier liquid (C); wherein the binder resin (A) has an acid value within the range of 20 to 40 mgKOH/g, and the carrier liquid (C) is a non-aromatic hydrocarbon comprising an isoparaffin, wherein the carrier liquid (C) has an initial boiling point within the range of 200 to 250° C. and a dry point within the range of 300 to 450° C., and the difference between the dry point and the initial boiling point is 80 to 200° C.