Abstract: An entitlement card can be assigned a product key real-time to provide a custom order of benefits including product and/or service, amount, and time. A method facilitating product key assignment for an entitlement can include receiving a request for activating a custom entitlement product key from, for example, a point of purchase. The request includes a request for particular benefits to a redeemer, including the particular product and/or service to be provided and the quantity and time period for the product and/or service. The method further includes assigning the benefits to the product key at the time of the request and activating the product key, which may be later redeemed for the assigned benefits.

Abstract: An entitlement card can be assigned a product key real-time to provide a custom order of benefits including product and/or service, amount, and time. A method facilitating product key assignment for an entitlement can include receiving a request for activating a custom entitlement product key from, for example, a point of purchase. The request includes a request for particular benefits to a redeemer, including the particular product and/or service to be provided and the quantity and time period for the product and/or service. The method further includes assigning the benefits to the product key at the time of the request and activating the product key, which may be later redeemed for the assigned benefits.

Abstract: Entitlement cards having an offer term and number of user licenses for a subscription to an online service can be applied to existing subscriber accounts to add or otherwise adjust the number of user licenses associated with the subscription. When an entitlement card is added to an account, the system automatically adjusts the amount of time for each user license so that an entire value of an entitlement subscription is used and a same expiry date is maintained even when adding new user licenses to an existing account. A user interface is provided that enables a customer to change the number of user licenses for a subscription when redeeming an entitlement card to their account and view a new end date for the subscription as a whole resulting from a change in user licenses during a current subscription.