Abstract: A system and method for rendering AI-based haptic feedback and recommendations in a VR environment is provided. The system detects an active VR session on a VR device that renders immersive content associated with a VR environment that includes a digital avatar and a virtual object. The system acquires the immersive content based on the detection and determines physical attributes of the virtual object, scene information associated with the VR environment, and an activity of the digital avatar based on a first network-based analysis, a second network-based analysis, a third neural network-based analysis, respectively, of the content. The system further detects an interaction between the digital avatar and the virtual object in a duration of the activity, and generates a feedback signal based on the interaction, the scene information, and the physical attributes. The system further controls a haptic device based on the feedback signal to generate a haptic feedback.