Abstract: A perceptual evaluation system and method are disclosed that collects, categorizes, evaluates, connects and manages the primary market research of items and combines it with secondary market research to create perception profiles of people and their consumption behaviors, and generates recommendations based on people's perceptions. The system and method enable the perception evaluation of items by users via (click or touch) drag-and-drop mechanisms in a survey processes and applies a novel perception rating scale to categorize, evaluate and cohere the items. The items may include word text, audiovisuals and maps, and the system is deployable on Web and mobile browsers, Web and mobile devices and smart TV devices. The system's output includes recommendations presented as perception maps and other data visualizations.