Abstract: System and method for displaying a data object together with its affiliate's additional object in a web page is provided. For each of a plurality of data objects, assign a unique content identifier and associate a category identifier that indicates to which one of the plurality of categories the data object belongs. An affiliate may be associated with individual data objects or an entire category of data objects. The content identifier of the data object or the category identifier of the category is associated with the affiliate. Each time one of the plurality of data objects is included in a web page, if the data object is associated with an affiliate or if the category to which the data object belongs is associated with an affiliate, then the data object is positioned in the web page together with an additional object associated with the affiliate.

Abstract: System and method for displaying a content piece together with its sponsor's advertisement in a web page is provided. For each of a plurality of content pieces, assign a unique content identifier and associate a category identifier that indicates to which one of the plurality of categories the content piece belongs. An advertiser may sponsor individual content pieces or an entire category of content pieces. The content identifier of the content piece or the category identifier of the category that the advertiser sponsors is associated with the advertiser. Each time one of the plurality of content pieces is included in a web page, if the content piece is sponsored by an advertiser or if the category to which the content piece belongs is sponsored by an advertiser, then the content piece is positioned in the web page together with an advertisement associated with the advertiser.