Abstract: In accordance with one embodiment of the invention, a computerized survey polling system wrapper for use on the internet or other network is described. Survey polling system and method allows an administrator to set up a survey and manipulate and segment responders based on simple answers to certain questions. The survey polling system utilizes heuristics to automatically categorize responders based upon their responses. For example, responders may get three points for answering question one with “A”, two points for “B”, ten points for “C”. For question two, responders may get zero points for “A”, one point for “B”, and five points for “C”. Thereafter, the survey polling system will place the responders in categories based on the final point totals. In this manner, an administrator may create a survey and send the survey to a subscriber list or base with the intent of getting the population into relevant groupings.

Abstract: The present invention is related to a software system that solves the above-mentioned problems. In accordance with one embodiment of the invention, a computerized subscriber list creation and management system for use on the internet or other network is described. In a preferred embodiment of the invention, a business may conduct advanced database search queries, then save, manage and update those searches automatically. A business may build subscriber lists using multi-part rules determined by customer data including demographics, preferences, and behaviors. Moreover, the business may save the searches and manage database segments effectively for use in multiple campaigns. Subscriber list s update automatically as the database grows and changes.