Patents by Inventor Tyson Roberts

Tyson Roberts has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method and system for automatically determining demographics of media assets for targeting advertisements
    Patent number: 9693115
    Abstract: Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
    Type: Grant
    Filed: July 14, 2016
    Date of Patent: June 27, 2017
    Assignee: ADAP.TV, Inc.
    Inventors: Brendan Kitts, Brian Burdick, Dyng Au, Tyson Roberts
  • Method and system for automatically targeting ads to television media using demographic similarity
    Patent number: 9674585
    Abstract: Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
    Type: Grant
    Filed: July 15, 2016
    Date of Patent: June 6, 2017
    Assignee: ADAP.TV, Inc.
    Inventors: Brendan Kitts, Brian Burdick, Dyng Au, Tyson Roberts
  • METHOD AND SYSTEM FOR AUTOMATICALLY DETERMINING DEMOGRAPHICS OF MEDIA ASSETS FOR TARGETING ADVERTISEMENTS
    Publication number: 20160345042
    Abstract: Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
    Type: Application
    Filed: July 14, 2016
    Publication date: November 24, 2016
    Inventors: Brendan KITTS, Brian BURDICK, Dyng AU, Tyson ROBERTS
  • METHOD AND SYSTEM FOR AUTOMATICALLY TARGETING ADS TO TELEVISION MEDIA USING DEMOGRAPHIC SIMILARITY
    Publication number: 20160345075
    Abstract: Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
    Type: Application
    Filed: July 15, 2016
    Publication date: November 24, 2016
    Inventors: Brendan KITTS, Brian BURDICK, Dyng AU, Tyson ROBERTS
  • Method and system for automatically targeting ads to television media using demographic similarity
    Patent number: 9432714
    Abstract: Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
    Type: Grant
    Filed: June 12, 2015
    Date of Patent: August 30, 2016
    Assignee: ADAP.TV, Inc.
    Inventors: Brendan Kitts, Brian Burdick, Dyng Au, Tyson Roberts
  • Method and system for automatically determining demographics of media assets for targeting advertisements
    Patent number: 9426511
    Abstract: Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
    Type: Grant
    Filed: September 3, 2015
    Date of Patent: August 23, 2016
    Assignee: ADAP.TV, Inc.
    Inventors: Brendan Kitts, Brian Burdick, Dyng Au, Tyson Roberts
  • METHOD AND SYSTEM FOR AUTOMATICALLY DETERMINING DEMOGRAPHICS OF MEDIA ASSETS FOR TARGETING ADVERTISEMENTS
    Publication number: 20150382040
    Abstract: Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
    Type: Application
    Filed: September 3, 2015
    Publication date: December 31, 2015
    Inventors: Brendan KITTS, Brian BURDICK, Dyng AU, Tyson ROBERTS
  • Targeting television ads using keywords
    Patent number: 9161099
    Abstract: Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
    Type: Grant
    Filed: July 21, 2014
    Date of Patent: October 13, 2015
    Assignee: Lucid Commerce, Inc.
    Inventors: Brendan Kitts, Brian Burdick, Dyng Au, Tyson Roberts
  • METHOD AND SYSTEM FOR AUTOMATICALLY TARGETING ADS TO TELEVISION MEDIA USING DEMOGRAPHIC SIMILARITY
    Publication number: 20150281803
    Abstract: Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
    Type: Application
    Filed: June 12, 2015
    Publication date: October 1, 2015
    Inventors: Brendan KITTS, Brian BURDICK, Dyng AU, Tyson ROBERTS
  • Method and system for automatically targeting ads to television media using demographic similarity
    Patent number: 9088833
    Abstract: Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
    Type: Grant
    Filed: November 26, 2013
    Date of Patent: July 21, 2015
    Assignee: LUCID COMMERCE, INC.
    Inventors: Brendan Kitts, Brian Burdick, Dyng Au, Tyson Roberts
  • TARGETING TELEVISION ADS USING KEYWORDS
    Publication number: 20150089540
    Abstract: Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
    Type: Application
    Filed: July 21, 2014
    Publication date: March 26, 2015
    Inventors: Brendan KITTS, Brian BURDICK, Dyng AU, Tyson ROBERTS
  • METHOD AND SYSTEM FOR AUTOMATICALLY TARGETING ADS TO TELEVISION MEDIA USING DEMOGRAPHIC SIMILARITY
    Publication number: 20140289765
    Abstract: Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
    Type: Application
    Filed: November 26, 2013
    Publication date: September 25, 2014
    Applicant: Lucid Commerce, Inc.
    Inventors: Brendan Kitts, Brian Burdick, Dyng Au, Tyson Roberts
  • Targeting television ads using keywords
    Patent number: 8789092
    Abstract: Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
    Type: Grant
    Filed: August 12, 2011
    Date of Patent: July 22, 2014
    Assignee: Lucid Commerce, Inc.
    Inventors: Brendan Kitts, Brian Burdick, Dyng Au, Tyson Roberts
  • Method and system for automatically targeting ads to television media using demographic similarity
    Patent number: 8627359
    Abstract: Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
    Type: Grant
    Filed: August 12, 2011
    Date of Patent: January 7, 2014
    Assignee: Lucid Commerce, Inc.
    Inventors: Brendan Kitts, Brian Burdick, Dyng Au, Tyson Roberts
  • METHOD AND SYSTEM FOR AUTOMATICALLY TARGETING ADS TO TELEVISION MEDIA USING DEMOGRAPHIC SIMILARITY
    Publication number: 20120042338
    Abstract: Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
    Type: Application
    Filed: August 12, 2011
    Publication date: February 16, 2012
    Inventors: Brendan Kitts, Brian Burdick, Dyng Au, Tyson Roberts
  • METHOD AND SYSTEM FOR AUTOMATICALLY DETERMINING DEMOGRAPHICS OF MEDIA ASSETS FOR TARGETING ADVERTISEMENTS
    Publication number: 20120042339
    Abstract: Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.
    Type: Application
    Filed: August 12, 2011
    Publication date: February 16, 2012
    Inventors: Brendan Kitts, Brian Burdick, Dyng Au, Tyson Roberts