Abstract: The present invention provides a method of tracing a shopping path of a consumer. The method enables the consumer to directly return back to any transaction-occurred shopping web page. The method involves: establishing a shopping path record to record all of the uniform resource locators (URLs) of transaction-occurred shopping web pages of the consumer; providing a database for storing the shopping path record of the consumer; displaying a shopping path record list to enable the consumer to choose a recorded item in the shopping web page; receiving a request from the consumer for returning back to one transaction-occurred recorded shopping web page; and linking to the chosen recorded shopping web page.