Abstract: A system and method for generating an interactive or non-interactive filmed branching narrative, the method comprising receiving a plurality of narrative segments, receiving and storing ordered links between individual ones of the plurality of narrative segments and generating a graphic display of at least some of the plurality of narrative segments and of at least some of the ordered links Additionally or alternatively, a system or method for generating a branched film, the method comprising generating an association between video segments and respectively script segments thereby to define film segments; and receiving a user's definition of at least one CTP defining at least one branching point from which a user-defined subset of said film segments are to branch off, and generating a digital representation of the branching point associating the user defined subset of the film segments with the CTP, thereby to generate a branched film element.