Abstract: A system and method for obtaining personal data about registered users using gaming principles is described. A data storage component receives and stores one or more items of personal data for each registered user. Multiple messages authored by multiple registered users are generated and displayed to a user interface for each registered user. The user interface provides a means for one registered user to select and categorize a message authored by another registered user. Based upon the nature of this categorized response, the responding user or seeker either gains or loses an item of personal data about author-user. Competition among users at different levels is introduced by applying a sorting process that limits the messages displayed to a particular user. In addition, resource management tools can be applied to limit author-user messages and seeker-user responses. Further, user actions and messages are scored and rankings are provided to all users.