Abstract: Systems and methods for identifying optimal promotion-types for plurality of products are described. The system may consider various factors like time, location, non-promotional scenario, promotional scenario and user-defined constraints for computing different values like total sales, total loss, total cost, total profit and profitability ratio. These values may be computed in both non-promotional and promotional scenarios. Further, the system may compare the profitability ratios computed in both the scenarios and based on application of user-defined constraints, the system identifies the optimal promotion-types amongst a plurality of applicable promotion-types. The optimal promotion-types indicates most suitable promotion-types for a particular product at particular location and time period.