Abstract: A network adapted to distribute content to mobile phone service providers. The network comprising: (a) an acquisition module configured to receive and store content items from at least one content provider, assign a unique content identifier to each of the content items and associate each content item with a content provider rule; (b) a query module configured to receive content requests from a plurality of mobile phone service providers, each request associated with a service provider rule; and (c) a distribution module configured to compare each of the content items with the service provider rule and make available to each service provider content items in accord with the content provider rule and the service provider rule.