Abstract: Systems, methods or processes, and computer or machine readable articles, are disclosed, that utilize idle time associated with web failures, by catching these web failures and convert the errors associated therewith into usable web space. This is accomplished as web failures, including specific types of web failures, are detected in the connection between client and server, and upon detection of this web failure, the client browser is redirected to a dynamic and customized web page containing content directly relevant to the topics the user was seeking.