Abstract: Methods, systems, apparatus, and computer programs encoded on computer storage medium, for integrating business data and social data in execution of a business process, implementations including actions of receiving user input, the user input being associated with a task of the business process and being received during interaction with an application, determining that a social query is triggered, querying business data based on a business query, the business query being generated based on the user input, querying social networking data based on the social query, the social query being generated at least partially based on the user input, receiving business data in response to the business query, receiving social data in response to the social query, and providing at least a portion of the business data and at least a portion of the social data for display to a user that provided the user input.

Abstract: Methods, systems, apparatus, and computer programs encoded on computer storage medium, for integrating business data and social data in execution of a business process, implementations including actions of receiving user input, the user input being associated with a task of the business process and being received during interaction with an application, determining that a social query is triggered, querying business data based on a business query, the business query being generated based on the user input, querying social networking data based on the social query, the social query being generated at least partially based on the user input, receiving business data in response to the business query, receiving social data in response to the social query, and providing at least a portion of the business data and at least a portion of the social data for display to a user that provided the user input.