Abstract: A system and method for statistically creating and managing general profiles, is provided in the present invention. The system comprising a plurality of communication devices connected to the internet and one or more computing systems implementing an application server. The method comprising an application server collecting particular profiles of at least one title and one attribute and or value and or associated content created by user accounts on communication devices; Analysing and identifying attributes and values of the profiles and their contents; Statistically creating and updating a general profile based on the received attributes, values and their associated contents, linking back to the related user particular profiles. Contents comprise one or more assets from one or more asset types; asset types include audio, video, images, text and other media files.