Abstract: This invention provides for a method of (or apparatus for) facilitating the delivery of advice to consumers using a server unit which can store and display the names and characteristics of experts and then rapidly assist in connecting the expert and consumer for real-time communication. The server can also have the ability to receive keywords from the consumer, match those keywords to one or more experts, and tell the consumer how to contact an expert.

Abstract: Methods and apparatuses to facilitate searches of communication references for real time communication connections. One embodiment includes: one or more web servers to assign a communication reference to an advisor for distribution by the advisor in one or more documents, to associate at least one keyword with the communication reference, to receive from the advisor a bid price on the keyword associated with the communication reference, and to present the communication reference selected based at least in part on the bid price in response to a search related to the keyword; a session border controller to interface with a packet switched network; and one or more telecommunication servers to determine contact information of the advisor based on the communication reference used by a customer to request a communication connection to the advisor, and to connect the customer to the advisor for real time communications using the determined contact information.

Abstract: Methods and apparatuses to selectively present communication references based on recommendations from related entities to connect people for real time communications. One embodiment includes: receiving from a user a selection of a first listing, including a reference to be used to request a connection for real time communications between the user and a first entity; responsive to the selection of the first listing, determining one or more entities related to the first listing; selecting a second listing based at least in part on data representing one or more recommendations from the one or more entities; and presenting to the user the second listing, the including a reference for the user to request a connection with a second entity for real time communications. In one embodiment, the first and second entities provide services over connections established via the references included in the first and second listings for real time communications.