Abstract: A flexible storage container for the transportation of liquid foods, such as orange juice, includes an outer tear resistant shell having a linear closure in a front or end face thereof, and a replaceable inner liner which is inserted into the outer shell through the closure. The outer shell further includes a vent through which air can escape from the space between the inner liner and outer shell. The inner liner includes a filler fitting which is fed through the outer shell. The container is characterized in that it is elongated in shape and has a front or end face that bulges to conform to filling pressure. The front or end face is reinforced by a flexible bar that extend essentially perpendicular to the base. The container is further characterized in that the closure, and fittings for filling, emptying and venting are located in the front or end face.