Abstract: An approach for creating dynamic content. The approach receives advertiser data associated with activities of one or more advertisers and receives publisher data associated with activities of one or more publishers. The approach manages the one or more DSPs activities associated with the received advertiser data and publisher data. Furthermore, the approach manages the one or more SSPs activities associated with the received advertiser data, publisher data and the one or more DSPs activities and selects one or more advertisement for one or more website. Finally, the approach manages the one or more consumer behaviors associated with the selected one or more advertisement.

Abstract: In an approach to dynamic network management based on user, device, application, and predicted network characteristics, one or more computer processors identify one or more network interfaces. The one or more computer processors determine one or more network performance parameters and capabilities of the identified network interfaces. The one or more computer processors determine a highest ranked network connection based on the determined network performance parameters and capabilities of the identified network interfaces. The one or more computer processors generate one or more network templates based on the determined highest ranked network connection and associated network performance parameters. The one or more computer processors apply the one or more generated network templates to a plurality of entities and devices.