Abstract: Techniques are described for generating leads for loan applications for purchase of an asset via a virtual tour of the asset. A customer may visit a website for the asset and activate a virtual tour that includes a sequence of graphical content representing different views of the asset. The techniques of this disclosure determine questions for integration into different portions of the virtual tour of the asset, and determine whether to pre-qualify the customer for a loan for the asset based on user input responsive to the integrated questions. The techniques enable behavioral questions to be posed to the customer as part of the virtual tour experience. The techniques may result in more efficient computing processing, as loan pre-qualification information may be pre-populated in an electronic database of a lending institution such that a customer does not need to enter a different website and/or fill out a traditional loan application.