Patents by Inventor Vadim Tsemekhman

Vadim Tsemekhman has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • METHODS, SYSTEMS, AND MEDIA FOR SETTING AND USING AN ADVERTISEMENT FREQUENCY CAP BASED ON CAUSAL CONVERSIONS
    Publication number: 20240127289
    Abstract: In accordance with some embodiments of the disclosed subject matter, methods, systems, and media for setting and using an advertisement frequency cap based on causal conversions or impact of advertisements are provided.
    Type: Application
    Filed: December 21, 2023
    Publication date: April 18, 2024
    Inventors: Kiril Tsemekhman, Vadim Tsemekhman
  • Methods, systems, and media for setting and using an advertisement frequency cap based on causal conversions
    Patent number: 11928711
    Abstract: In accordance with some embodiments of the disclosed subject matter, methods, systems, and media for setting and using an advertisement frequency cap based on causal conversions or impact of advertisements are provided.
    Type: Grant
    Filed: October 26, 2015
    Date of Patent: March 12, 2024
    Assignee: Integral Ad Science, Inc.
    Inventors: Kiril Tsemekhman, Vadim Tsemekhman
  • METHODS, SYSTEMS, AND MEDIA FOR MANAGING ONLINE ADVERTISING CAMPAIGNS BASED ON CAUSAL CONVERSION METRICS
    Publication number: 20230385873
    Abstract: Methods, systems, and media for managing online advertising campaigns based on causal conversion metrics are provided. In some embodiments, the method comprises: receiving conversion information corresponding to test group including consumers that were presented with an advertisement using an advertising channel; receiving advertisement viewability information indicative of a probability that each of the consumers viewed the advertisement; determining that a subset of the consumers did not view the advertisement based on the probability; placing the consumers into a control group and a test group based on the probability corresponding to each of the consumers; calculating a causal conversion metric based on a comparison of the conversion information corresponding to consumers of the control group and conversion information corresponding to consumers of the test group; and determining whether to place an advertisement using the advertising channel based on the causal conversion metric.
    Type: Application
    Filed: August 4, 2023
    Publication date: November 30, 2023
    Inventors: Kiril Tsemekhman, Vadim Tsemekhman, Arun Ahuja
  • Methods, systems, and media for managing online advertising campaigns based on causal conversion metrics
    Patent number: 11720917
    Abstract: Methods, systems, and media for managing online advertising campaigns based on causal conversion metrics are provided. In some embodiments, the method comprises: receiving conversion information corresponding to test group including consumers that were presented with an advertisement using an advertising channel; receiving advertisement viewability information indicative of a probability that each of the consumers viewed the advertisement; determining that a subset of the consumers did not view the advertisement based on the probability; placing the consumers into a control group and a test group based on the probability corresponding to each of the consumers; calculating a causal conversion metric based on a comparison of the conversion information corresponding to consumers of the control group and conversion information corresponding to consumers of the test group; and determining whether to place an advertisement using the advertising channel based on the causal conversion metric.
    Type: Grant
    Filed: June 13, 2022
    Date of Patent: August 8, 2023
    Assignee: Integral Ad Science, Inc.
    Inventors: Kiril Tsemekhman, Vadim Tsemekhman, Arun Ahuja
  • METHODS, SYSTEMS, AND MEDIA FOR MANAGING ONLINE ADVERTISING CAMPAIGNS BASED ON CAUSAL CONVERSION METRICS
    Publication number: 20220309532
    Abstract: Methods, systems, and media for managing online advertising campaigns based on causal conversion metrics are provided. In some embodiments, the method comprises: receiving conversion information corresponding to test group including consumers that were presented with an advertisement using an advertising channel; receiving advertisement viewability information indicative of a probability that each of the consumers viewed the advertisement; determining that a subset of the consumers did not view the advertisement based on the probability; placing the consumers into a control group and a test group based on the probability corresponding to each of the consumers; calculating a causal conversion metric based on a comparison of the conversion information corresponding to consumers of the control group and conversion information corresponding to consumers of the test group; and determining whether to place an advertisement using the advertising channel based on the causal conversion metric.
    Type: Application
    Filed: June 13, 2022
    Publication date: September 29, 2022
    Inventors: Kiril Tsemekhman, Vadim Tsemekhman, Arun Ahuja
  • Methods, systems, and media for managing online advertising campaigns based on causal conversion metrics
    Patent number: 11361343
    Abstract: Methods, systems, and media for managing online advertising campaigns based on causal conversion metrics are provided. In some embodiments, the method comprises: receiving conversion information corresponding to test group including consumers that were presented with an advertisement using an advertising channel; receiving advertisement viewability information indicative of a probability that each of the consumers viewed the advertisement; determining that a subset of the consumers did not view the advertisement based on the probability; placing the consumers into a control group and a test group based on the probability corresponding to each of the consumers; calculating a causal conversion metric based on a comparison of the conversion information corresponding to consumers of the control group and conversion information corresponding to consumers of the test group; and determining whether to place an advertisement using the advertising channel based on the causal conversion metric.
    Type: Grant
    Filed: February 5, 2021
    Date of Patent: June 14, 2022
    Assignee: Integral Ad Science, Inc.
    Inventors: Kiril Tsemekhman, Vadim Tsemekhman, Arun Ahuja
  • Methods, systems, and media for managing online advertising campaigns based on causal conversion metrics
    Patent number: 10915921
    Abstract: Methods, systems, and media for managing online advertising campaigns based on causal conversion metrics are provided. In some embodiments, the method comprises: receiving conversion information corresponding to test group including consumers that were presented with an advertisement using an advertising channel; receiving advertisement viewability information indicative of a probability that each of the consumers viewed the advertisement; determining that a subset of the consumers did not view the advertisement based on the probability; placing the consumers into a control group and a test group based on the probability corresponding to each of the consumers; calculating a causal conversion metric based on a comparison of the conversion information corresponding to consumers of the control group and conversion information corresponding to consumers of the test group; and determining whether to place an advertisement using the advertising channel based on the causal conversion metric.
    Type: Grant
    Filed: September 16, 2019
    Date of Patent: February 9, 2021
    Assignee: Integral Ad Science, Inc.
    Inventors: Kiril Tsemekhman, Vadim Tsemekhman, Arun Ahuja
  • Methods, systems, and media for managing online advertising campaigns based on causal conversion metrics
    Patent number: 10417658
    Abstract: Methods, systems, and media for managing online advertising campaigns based on causal conversion metrics are provided. In some embodiments, the method comprises: receiving conversion information corresponding to test group including consumers that were presented with an advertisement using an advertising channel; receiving advertisement viewability information indicative of a probability that each of the consumers viewed the advertisement; determining that a subset of the consumers did not view the advertisement based on the probability; placing the consumers into a control group and a test group based on the probability corresponding to each of the consumers; calculating a causal conversion metric based on a comparison of the conversion information corresponding to consumers of the control group and conversion information corresponding to consumers of the test group; and determining whether to place an advertisement using the advertising channel based on the causal conversion metric.
    Type: Grant
    Filed: November 19, 2013
    Date of Patent: September 17, 2019
    Assignee: Integral Ad Science, Inc.
    Inventors: Kiril Tsemekhman, Vadim Tsemekhman, Arun Ahuja
  • Methods, systems, and media for managing online advertising campaigns based on causal conversion metrics
    Patent number: 10402853
    Abstract: Methods, systems, and media for managing online advertising campaigns based on causal conversion metrics are provided.
    Type: Grant
    Filed: May 19, 2015
    Date of Patent: September 3, 2019
    Assignee: Integral Ad Science, Inc.
    Inventors: Kiril Tsemekhman, Vadim Tsemekhman, Arun Ahuja