Abstract: Artificial intelligence (AI) assisted technology for grocery recommendations and nutrient optimization includes an intuitive application (app) that can use AI to improve grocery recommendations during grocery shopping to optimize nutrition and encourage users to purchase foods that can help the user receive more complete nutrition. Automatically capturing nutritional information while grocery shopping can assist users seeking to improve their health because it operates while users are performing their grocery shopping, when users have the best opportunity to shape the foods that will be available to them to consume. Nutritional optimization while grocery shopping can improve the use of resources including time and money (due to the cost of food) because it can provide suggestions to address nutritional opportunities that represent nutritional surpluses and nutritional opportunities that represent nutritional deficits.