Patents by Inventor Valentin Spitkovsky
Valentin Spitkovsky has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20200151760Abstract: Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords.Type: ApplicationFiled: January 10, 2020Publication date: May 14, 2020Inventors: Ross Koningstein, Valentin Spitkovsky, Georges Harik, Noam M. Shazeer
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Patent number: 10580033Abstract: Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords.Type: GrantFiled: May 16, 2017Date of Patent: March 3, 2020Assignee: Google LLCInventors: Ross Koningstein, Valentin Spitkovsky, Georges Harik, Noam M. Shazeer
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Patent number: 9852225Abstract: Features that may be used to represent relevance information (e.g., properties, characteristics, etc.) of an entity, such as a document or concept for example, may be associated with the document by accepting an identifier that identifies a document; obtaining search query information (and/or other serving parameter information) related to the document using the document identifier, determining features using the obtained query information (and/or other serving parameter information), and associating the features determined with the document. Weights of such features may be similarly determined. The weights may be determined using scores. The scores may be a function of one or more of whether the document was selected, a user dwell time on a selected document, whether or not a conversion occurred with respect to the document, etc. The document may be a Web page. The features may be n-grams. The relevance information of the document may be used to target the serving of advertisements with the document.Type: GrantFiled: April 23, 2015Date of Patent: December 26, 2017Assignee: Google Inc.Inventors: Ross Koningstein, Stephen Lawrence, Valentin Spitkovsky
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Publication number: 20170249662Abstract: Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords.Type: ApplicationFiled: May 16, 2017Publication date: August 31, 2017Inventors: Ross Koningstein, Valentin Spitkovsky, Georges Harik, Noam M. Shazeer
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Publication number: 20150317679Abstract: Features that may be used to represent relevance information (e.g., properties, characteristics, etc.) of an entity, such as a document or concept for example, may be associated with the document by accepting an identifier that identifies a document; obtaining search query information (and/or other serving parameter information) related to the document using the document identifier, determining features using the obtained query information (and/or other serving parameter information), and associating the features determined with the document. Weights of such features may be similarly determined. The weights may be determined using scores. The scores may be a function of one or more of whether the document was selected, a user dwell time on a selected document, whether or not a conversion occurred with respect to the document, etc. The document may be a Web page. The features may be n-grams. The relevance information of the document may be used to target the serving of advertisements with the document.Type: ApplicationFiled: April 23, 2015Publication date: November 5, 2015Inventors: Ross Koningstein, Stephen Lawrence, Valentin Spitkovsky
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Publication number: 20150154636Abstract: Advertisers can be helped to find good targeting-keywords (or targeting criteria other than targeting keywords). This may be done by generating an index including entries, each of the entries including an association from a first serving constraint to each of one or more serving constraints paired with the first serving constraint (where each of the paired serving constraints are used under at least one common online advertising entity). At least some embodiments consistent with the present invention may accept a seed serving constraint, and generate one or more suggested serving constraints using the seed serving constraint in concert with the index.Type: ApplicationFiled: December 20, 2004Publication date: June 4, 2015Inventor: Valentin Spitkovsky
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Patent number: 8645473Abstract: In one embodiment, a technique for managing electronic mail comprises receiving an email; assigning a rating to the email; and displaying the email in a rating-based order.Type: GrantFiled: June 30, 2005Date of Patent: February 4, 2014Assignee: Google Inc.Inventor: Valentin Spitkovsky
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Publication number: 20130185149Abstract: Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords.Type: ApplicationFiled: March 4, 2013Publication date: July 18, 2013Inventors: Ross Koningstein, Valentin Spitkovsky, Georges R. Harik, Noam Shazeer
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Patent number: 8392249Abstract: Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords.Type: GrantFiled: December 31, 2003Date of Patent: March 5, 2013Assignee: Google Inc.Inventors: Ross Koningstein, Valentin Spitkovsky, Georges R. Harik, Noam Shazeer
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Publication number: 20100287056Abstract: Concept similarity may be used to help resolve ambiguities with respect to ads served using, at least, keyword targeting. More specifically, concept similarity may be used to help determine ad relevancy and/or ad scores.Type: ApplicationFiled: July 16, 2010Publication date: November 11, 2010Inventors: Ross KONINGSTEIN, Valentin Spitkovsky, Georges R. Harik, Noam Shazeer
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Patent number: 7801899Abstract: The way in which targeting keywords are suggested to advertisers, particularly in instances where different suggestion tools or techniques provide a number of different sets of targeting keyword suggestions, may be improved by (a) accepting at least two heterogeneous sets of suggestions (where each of the sets of suggestions includes suggestions that are ranked and/or scored), (b) determining, for each of the sets of suggestions, a new score for each of the suggestions of the set, where the new score combines an cardinal aspect of the suggestion and an ordinal aspect of the suggestion, and (c) combining at least some of the suggestions from each of the sets using the new scores to generate a final set of ordered and/or scored suggestions. Each of the suggestions may include information for targeting the serving of an online advertisement. For example, each of the suggestions may include a keyword for targeting the serving of an online advertisement. Each of the suggestions may include a keyword type.Type: GrantFiled: October 1, 2004Date of Patent: September 21, 2010Assignee: Google Inc.Inventor: Valentin Spitkovsky
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Publication number: 20100223125Abstract: The way in which targeting keywords are suggested to advertisers, particularly in instances where different suggestion tools or techniques provide a number of different sets of targeting keyword suggestions, may be improved by (a) accepting at least two heterogeneous sets of suggestions (where each of the sets of suggestions includes suggestions that are ranked and/or scored), (b) determining, for each of the sets of suggestions, a new score for each of the suggestions of the set, where the new score combines an cardinal aspect of the suggestion and an ordinal aspect of the suggestion, and (c) combining at least some of the suggestions from each of the sets using the new scores to generate a final set of ordered and/or scored suggestions. Each of the suggestions may include information for targeting the serving of an online advertisement. For example, each of the suggestions may include a keyword for targeting the serving of an online advertisement. Each of the suggestions may include a keyword type.Type: ApplicationFiled: May 13, 2010Publication date: September 2, 2010Applicant: GOOGLE INC.Inventor: Valentin Spitkovsky
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Publication number: 20060149710Abstract: Features that may be used to represent relevance information (e.g., properties, characteristics, etc.) of an entity, such as a document or concept for example, may be associated with the document by accepting an identifier that identifies a document; obtaining search query information (and/or other serving parameter information) related to the document using the document identifier, determining features using the obtained query information (and/or other serving parameter information), and associating the features determined with the document. Weights of such features may be similarly determined. The weights may be determined using scores. The scores may be a function of one or more of whether the document was selected, a user dwell time on a selected document, whether or not a conversion occurred with respect to the document, etc. The document may be a Web page. The features may be n-grams. The relevance information of the document may be used to target the serving of advertisements with the document.Type: ApplicationFiled: December 30, 2004Publication date: July 6, 2006Inventors: Ross Koningstein, Stephen Lawrence, Valentin Spitkovsky
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Publication number: 20050228797Abstract: Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords.Type: ApplicationFiled: December 31, 2003Publication date: October 13, 2005Inventors: Ross Koningstein, Valentin Spitkovsky, Georges Harik, Noam Shazeer
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Publication number: 20050114198Abstract: Concept similarity may be used to help resolve ambiguities with respect to ads served using, at least, keyword targeting. More specifically, concept similarity may be used to help determine ad relevancy and/or ad scores.Type: ApplicationFiled: November 24, 2003Publication date: May 26, 2005Inventors: Ross Koningstein, Valentin Spitkovsky, Georges Harik, Noam Shazeer