Abstract: A method for identifying a category of offerings can include receiving, by a data management platform (DMP) executing on a computing platform, user data for a user of an end-user device. The method can also include mapping, by the DMP, identifiers (IDs) from received user data for the user to a plurality of different categories of offerings, wherein a particular category of offerings of the plurality of different categories of offerings corresponds to a leading commerce stream executed by the user. The method can also include matching, by the DMP, the category of the leading commerce stream to a second category of offerings for a following commerce stream based on commerce data characterizing a plurality of commerce streams executed in a window of time. The method can further include providing, by the DMP, the second category of offerings.