Patents by Inventor Vance Hilderman

Vance Hilderman has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20200311748
    Abstract: A system, computer program, and database for the accurate determination of consumer spend at the individual household level by category using a combination of census spend data at the neighborhood (Consumer Block Group) level and demographic data. The invention defines a set of detailed measures of consumer spend and computes values for those measures using unique combinations of data and machine learning generating a CBG spend model and a household spend model to iteratively refine the spend models and derive therefrom individual household dollar spend amounts to accurately identify target households or groups of households most likely to respond to advertisements or consumer communications.
    Type: Application
    Filed: May 22, 2020
    Publication date: October 1, 2020
    Inventors: Stephen Ross, Vance Hilderman, Ryan Carr, Tom Browne
  • Publication number: 20180276694
    Abstract: A system, computer program, and database for the accurate determination of consumer spend at the individual household level by category using a combination of census spend data at the neighborhood (Consumer Block Group) level and demographic data. The invention defines a set of detailed measures of consumer spend and computes values for those measures using unique combinations of data and machine learning generating a CBG spend model and a household spend model to iteratively refine the spend models and derive therefrom individual household dollar spend amounts to accurately identify target households or groups of households most likely to respond to advertisements or consumer communications.
    Type: Application
    Filed: March 22, 2018
    Publication date: September 27, 2018
    Inventors: Stephen Ross, Vance Hilderman, Ryan Carr, Tom Browne