Abstract: A system and method for generation of a user feedback data is provided. The method encompasses extracting in real time, from social media platform(s), a set of social media posts, wherein each social media post comprises mention(s) related to e-commerce platform(s). The method thereafter encompasses categorizing, each social media post into one of a promotional post and non-promotional post. The method further comprises identifying, a sentiment associated with each social media post. Further, the method encompasses assigning, a customer experience node and/or a business unit with the social media post(s). The method thereafter leads to removing, irrelevant posts from the set of social media posts. The method then generates the user feedback data based on the removal of the at least one irrelevant post and the assigned customer experience node, the assigned business unit and/or the sentiment of each social media post.