Abstract: This invention is an air freshener, one that can be applied to consecutively disseminate scented material into the air, and includes a base member, the base member having a plurality of chambers or cavities provided therein, and into which a fragrance emitting gel may be deposited, during manufacture, with each cavity having a seal member applied thereon, to seal in the gel material. Then, the seal members may be removed consecutively, or in certain instances simultaneously, in order to disseminate the air freshening material from the contained gel to provide for the admittance of fragrance aroma into the surrounding atmosphere. In another embodiment, the base member may have a series of laminates applied to it, each laminate having a fragrance emitting material applied thereto, so that as each laminate is removed, it provides for a sustained emission of a fragrance aroma into the surrounding atmosphere, to function as an air freshener.