Patents by Inventor Varun Chirravuri

Varun Chirravuri has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for estimating potential unique online users an advertisement can reach
    Patent number: 9299085
    Abstract: Methods, systems, and computer programs encoded on a computer storage medium include receiving, from an advertiser, advertisement criteria associated with an advertisement, the advertisement criteria comprising a first set of criteria and a budget and/or a bid, the advertisement criteria to be used in advertisement auctions for which the advertisement is to be considered for display to users performing online actions; determining a number of users for whom the advertisement was a candidate to be shown based on the first set of criteria associated with the advertisement, but to whom the advertisement was not shown based on the budget and/or bid of the advertisement during a particular period of time; and providing, in a report, information relating to the number of users.
    Type: Grant
    Filed: September 27, 2011
    Date of Patent: March 29, 2016
    Assignee: Google Inc.
    Inventors: Ming Lei, Renjie Jiang, Kenneth R. Alton, Varun Chirravuri, Russell W. Quong, Abhinay Sharma, Oren E. Zamir, Xing Yu, Zhengzhu Feng
  • SYSTEM AND METHOD FOR ESTIMATING POTENTIAL UNIQUE ONLINE USERS AN ADVERTISEMENT CAN REACH
    Publication number: 20150193811
    Abstract: Methods, systems, and computer programs encoded on a computer storage medium include receiving, from an advertiser, advertisement criteria associated with an advertisement, the advertisement criteria comprising a first set of criteria and a budget and/or a bid, the advertisement criteria to be used in advertisement auctions for which the advertisement is to be considered for display to users performing online actions; determining a number of users for whom the advertisement was a candidate to be shown based on the first set of criteria associated with the advertisement, but to whom the advertisement was not shown based on the budget and/or bid of the advertisement during a particular period of time; and providing, in a report, information relating to the number of users.
    Type: Application
    Filed: September 27, 2011
    Publication date: July 9, 2015
    Inventors: Ming Lei, Renjie Jiang, Kenneth R. Alton, Varun Chirravuri, Russell W. Quong, Abhinay Sharma, Oren E. Zamir, Xing Yu, Zhengzhu Feng