Abstract: A facility for automatically establishing measurement location controls for Doppler ultrasound studies is described. The facility receives a first ultrasound image, and user input selecting an anatomical structure appearing in it. The facility performs localization to determine the location of the selected anatomical structure in the initial image, and determines a first placement of measurement location controls relative to the structure. On the ultrasound machine, the facility invokes one or more first Doppler ultrasound modes using the first placement. The facility receives a second ultrasound image produced by the ultrasound machine using the one or more first modes; determines a flow location and direction based on the second ultrasound image; and determines a second placement relative to the flow location. The facility invokes one or more second Doppler ultrasound modes using the second placement, and receives results from the invocation of the one or more second Doppler ultrasound modes.