Patents by Inventor Vassillis Plachouras

Vassillis Plachouras has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Systems and Methods for Predicting a Degree of Relevance Between Digital Ads and Webpage Content
    Publication number: 20090282015
    Abstract: Systems and methods for predicting a degree of relevance between a set of candidate digital ads and webpage content are disclosed. Generally, an ad provider receives a digital ad request associated with webpage content. The ad provider identifies a set of candidate digital ads that may be served in response to the digital ad request. A relevance module extracts a set of features from the set of candidate digital ads and the webpage content, and determines a degree of relevance between the set of candidate digital ads and the webpage content based on a prediction model and the extracted set of features. If the relevance module determines the set of candidate digital ads is relevant to the webpage content, the ad provider may serve one or more digital ads from the set of candidate digital ads in response to the received digital ad request.
    Type: Application
    Filed: May 7, 2008
    Publication date: November 12, 2009
    Applicant: Yahoo! Inc.
    Inventors: Evgeniy Gabrilovich, Vassillis Plachouras, Andrei Broder, Vanessa Murdock, Donald Metzler, Vanja Josifovski, Massimiliano Ciaramita, Marcus Fontoura