Abstract: A method for controlling the advanced multimedia features and supplementary services, such as integration with Internet TV powered by online advertising including interactive video, banner, text ads, online tracking tool which tracks users behaviour, along with various features of communication and infotainment like Phone calls including PC to PC, PC to land line, PC to mobile and vice versa, Video Phone, Chat & TV (Internet Television), on-line shopping/store with facilities like searching of web, follow me facility, world clock and adding of favorites etc that are implemented within Internet Protocol (IP) based telephony technology using Session Initiation Protocol (SIP) for its communications.