Patents by Inventor Venkata Rama P. Tammana

Venkata Rama P. Tammana has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Targeting based placement identification
    Patent number: 8145530
    Abstract: A reservation system can identify available placements based on targeting criteria provided by advertisers and placement inventory data provided by publishers. The reservation system can receive reservation data for the available placements from the publishers and provide the reservation data with the available placements to the advertisers. The available placements and can be ranked and presented to the advertisers based on a first precision with which the placement can satisfy the advertiser's targeting criteria. A second precision can be determined for each placement that has enabled targeting rules. In turn, the reservation system can rank and present the placements based on the first and second precisions.
    Type: Grant
    Filed: October 1, 2008
    Date of Patent: March 27, 2012
    Assignee: Google Inc.
    Inventors: Parag Samdadiya, Rama Ranganath, Robert F. Day, Venkata Rama P. Tammana, John W. Merrill
  • TARGETING BASED PLACEMENT IDENTIFICATION
    Publication number: 20100082429
    Abstract: A reservation system can identify available placements based on targeting criteria provided by advertisers and placement inventory data provided by publishers. The reservation system can receive reservation data for the available placements from the publishers and provide the reservation data with the available placements to the advertisers. The available placements and can be ranked and presented to the advertisers based on a first precision with which the placement can satisfy the advertiser's targeting criteria. A second precision can be determined for each placement that has enabled targeting rules. In turn, the reservation system can rank and present the placements based on the first and second precisions.
    Type: Application
    Filed: October 1, 2008
    Publication date: April 1, 2010
    Applicant: GOOGLE INC.
    Inventors: Parag Samdadiya, Rama Ranganath, Robert F. Day, Venkata Rama P. Tammana, John W. Merrill