Abstract: Air moving mechanism is provided for equipment such as direct or indirect heat exchange cooling towers. Conventional cross-sectionally elliptical eased inlet structure leading to a fan opening or cylinder surrounding a rotary fan air mover is replaced by a much simpler, less costly, apertured airflow modifying baffle member which functions to define an invisible eased inlet for the fan. The specially shaped aperture in the baffle member is configured and arranged relative to the fan cylinder inlet to cause air removed from the tower casing and directed toward the fan to follow a transition path between the baffle member and fan opening or cylinder which generally conforms to and substantially fills the opening or cylinder inlet around the entire circumference thereof.