Abstract: A lighted display sign having a main frame or cabinet for supporting a light source and one or more sign faces characterized by a decorated sheet of flexible translucent material such as that manufactured under the trademark PANAFLEX. The sign face is mounted on a removable face frame comprising a perimeter member and a plurality of spaced apart brace members connected at their opposite ends to opposed longitudinal portions of the perimeter member. The brace members stand off from the plane of the sign face to eliminate perceived shadows on the sign face from the light source. The sign facing is attached to the perimeter frame by a plurality of spaced apart threaded fasteners which secure the facing material to a surface of the perimeter member which is opposed to and spaced from the front surface of the face frame coplanar with the decorated face.