Abstract: According to one aspect of the present invention a method and apparatus are described for improving advertising conversions on the Internet. An analysis engine is provided that analyzes raw advertising metrics in order to identify improvements. A treemap based visualization engine allows the user to visualize a tree in two dimensional space. In one embodiment, an action engine includes rapid one-box recommendation that allows the user to take an action to improve an advertising campaign. According to another aspect, a system and method for managing a plurality of advertising networks is also provided. A typical embodiment of the management system integrates the analysis engine, visualization engine, and action engine in order to optimize a user/manager's time and effort in organizing, improving, and managing advertising campaigns across a plurality of advertising networks.