Abstract: An example computer-implemented method and computer system, each adapted for service auto-response generation based upon social media posting, are described herein. In the method, one or more social media sources on the internet are continually scrubbed to search for a social media posting posted by a poster, and to extract information from the social media posting upon detection of at least one keyword therein. The extracted information is compared to a stored set of keywords of subscribers to look for a match to a subscriber. If a match is found between the subscriber and poster, an auto-response message of the subscriber which addresses the content in the social media posting is immediately sent to the poster to initiate contact.