Abstract: The present invention relates generally to advertising inserts, and more particularly to an insert comprising a promotional item such as a coupon or advertisement located inside a paper roller used to carry paper products and the like. A paper roller having an interior, an exterior, and two openings can include a removable promotional item contained in the interior, where the item has a tab used to extract the promotional item. The tab can either extend generally out of the roller, or can connect two promotional items by forming a bridge across the interior of the roller. The bridge will cause the promotional item to be dispelled when it contacts a rod used to support the roll.

Abstract: An improved paper roller for carrying sheets of product such as bathroom tissue, paper towels, aluminum foil, cellophane wrap, gift wrap, and the like is presented, the improvement being the inclusion of promotional printed indicia on the roller. The promotional indicia can be applied directly to the paper roller, or on separate sheets attached to the roller. Scoring, adhesive edges, and tear-away tabs are disclosed for attaching the separate sheets to the roller for easy detachment. The promotional indicia can take the form of manufacturer's coupons, advertisements, rebates, contest entry forms, or consumer information on products.