Abstract: A manually operable animated toy clacker having particular utility as a device for the display of advertising material, the device being made from sheet material such as relatively stiff paper or the like and having relatively large, opposed, flapable portions joined to a middle portion by symmetrical, oppositely curved score lines and having also animation parts attached to the flaps or to the middle portion so that, when the latter is squeezed endwise, it and the flaps move in different directions and at different rates and thereby cause the attached animation parts to move in a controlled manner to produce a uniquely interesting, always attractive and sometimes humorous effect.