Patents by Inventor Victor Novikov

Victor Novikov has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Selection And Presentation Of Related Social Networking System Content And Advertisements
    Publication number: 20130013418
    Abstract: A social networking system uses information that it obtains from and about its users to select social networking content and advertising for presentation to users in a way that optimizes for one or more optimization goals. Example optimization goals include monetization, user sharing, user engagement, system growth, and user communication. The social networking system may select social networking content and advertising based on their relevance to a particular user. The selected social networking content and advertising may be related to each other to provide a more interesting display to the user. The selected social networking content and advertising may be presented in a supplemental portion of a display, and be selected based on their relatedness to content in the main portion of the display.
    Type: Application
    Filed: September 14, 2012
    Publication date: January 10, 2013
    Inventors: Victor Novikov, Aditya Agrawal, Kent Schoen, Jared Morgenstern
  • Mixing and Targeting Content Types/Items for Users to Promote Optimization Goals
    Publication number: 20110153377
    Abstract: A social networking system uses information that it obtains from and about its users to select social networking content and advertising for presentation to users in a way that optimizes for one or more optimization goals. Example optimization goals include monetization, user sharing, user engagement, system growth, and user communication. The social networking system may select social networking content and advertising based on their relevance to a particular user. The selected social networking content and advertising may be related to each other to provide a more interesting display to the user. The selected social networking content and advertising may be presented in a supplemental portion of a display, and be selected based on their relatedness to content in the main portion of the display.
    Type: Application
    Filed: December 23, 2009
    Publication date: June 23, 2011
    Inventors: Victor Novikov, Aditya Agarwal, Kent Schoen, Jared Morgenstern
  • Selection and Presentation of Related Social Networking System Content and Advertisements
    Publication number: 20110153412
    Abstract: A social networking system uses information that it obtains from and about its users to select social networking content and advertising for presentation to users in a way that optimizes for one or more optimization goals. Example optimization goals include monetization, user sharing, user engagement, system growth, and user communication. The social networking system may select social networking content and advertising based on their relevance to a particular user. The selected social networking content and advertising may be related to each other to provide a more interesting display to the user. The selected social networking content and advertising may be presented in a supplemental portion of a display, and be selected based on their relatedness to content in the main portion of the display.
    Type: Application
    Filed: December 23, 2009
    Publication date: June 23, 2011
    Inventors: Victor Novikov, Aditya Agarwal, Kent Schoen, Jared Morgenstern
  • Context-Based Selection and Presentation of Social Networking System Content and Advertisements
    Publication number: 20110153421
    Abstract: A social networking system uses information that it obtains from and about its users to select social networking content and advertising for presentation to users in a way that optimizes for one or more optimization goals. Example optimization goals include monetization, user sharing, user engagement, system growth, and user communication. The social networking system may select social networking content and advertising based on their relevance to a particular user. The selected social networking content and advertising may be related to each other to provide a more interesting display to the user. The selected social networking content and advertising may be presented in a supplemental portion of a display, and be selected based on their relatedness to content in the main portion of the display.
    Type: Application
    Filed: December 23, 2009
    Publication date: June 23, 2011
    Inventors: Victor Novikov, Aditya Agarwal, Kent Schoen, Jared Morgenstern