Abstract: A method and apparatus for broadcasting live personal performances over the Internet employs a web server to manage scheduling and broadcasting of the performances over the Internet, as well as collections and payments for products and services sold by presenters to viewers in conjunction with their performances. The server receives audio/video data from presenter operated computers through an uploaded presenter program, and relays the received audio/video data to viewer operated computers for viewing in media players invoked by their web browsers responding to an uploaded HTML document or JAVA applet. Viewers select performances to view from a program schedule provided on a webpage hosted by the web server. Both viewers and presenters are registered with the web server to facilitate payments for products and services, and their financial information stored in a secure user database.