Abstract: The present invention is a software-based dynamic negotiation system that walks an individual or team through a preparation process so they are prepared to enter negotiations. To accomplish this goal, the system solicits feedback from key stakeholders and completes conjoint analysis to understand how team members weigh particular issues and options while also formulating scenarios to test weightings, offers an understanding of possible alternatives, and create equally weighted offers for use in delivering multiple equivalent simultaneous offers. The system provides a framework for effective negotiation that permeates negotiation strategy best practices throughout an organization, as all employees will undertake the same preparation process and utilize similar strategies.