Abstract: A sign frame having a ground insertion member with a generally pointed end and a spiralled surface formed thereon, a plate affixed to the end of the ground insertion member opposite the pointed end, a first sign support member extending angularly upwardly and outwardly from a side of the plate opposite the ground insertion member, and a second sign support member extending angularly upwardly and outwardly from the side of the plate opposite the ground insertion member. A sign receiving section is connected to the first and second sign support members for receiving a flat sign therein. The ground insertion member is a cylindrical member. The spiralled surface extends for approximately five hundred and forty degrees around the exterior of the cylindrical member between the plate and the pointed end. The pointed end is a triangular member having an end surface with a length greater than the diameter of the cylindrical member.