Abstract: Technologies for measuring and controlling live video latency are disclosed. Embodiments capture a live video scene, ingest the live video scene into a live video stream, and encode the live video stream with data that can be used to compute latency measurements. Embodiments communicate the live video stream to a content distribution network. The live video stream is distributed, directly or indirectly by the content distribution network, to one or more user systems. The one or more user systems present the live video stream to one or more users. Embodiments determine a latency of the live video stream based on, for example, a measurement that is obtained during the capturing of the live video stream and another measurement that is obtained during or in response to the presenting of the live video stream to the one or more users.