Abstract: A computer-implemented method may include: tracking performance data for a content makers, the performance data identifying outputs attributed to the content makers responsive to digital content created by the content makers; causing to be displayed an interactive graphical user interface (GUI); receiving, from the user computing device via the interactive GUI, operation data associated with an operation, the operation data including a plurality of data objects associated with the operation, the plurality of data objects input by the user via the interactive GUI; applying the plurality of data objects to the tracked performance data for the content makers to select a subset of the content makers for the operation; causing to be displayed outputs associated with the selected subset of the content makers; and receiving, via the GUI, a selection of one or more content makers of the subset from a device associated with the user.

Abstract: A system for data management comprising a campaign data management system operating on a processor and configured to receive data identifying products and sales for each of a plurality of influencers. A campaign creation system operating on a processor and configured to receive a plurality of campaign rules from a user and to provide the plurality of campaign rules to the campaign data management system. Wherein the campaign data management system is configured to identify a subset of the plurality of influencers as a function of the plurality of campaign rules and the data identifying products and sales and to provide the subset of the plurality of influencers to an influencer selection system operating on a processor.