Abstract: Certain aspects of the present disclosure provide techniques for managing the lifecycle of user data. A user data lifecycle management system can collect user data from multiple sources including the user, the organization implementing the lifecycle management system, and third parties. The user data is used to create a user profile with a global user identifier. The user profile is scored based on the attributes within the user profile. The user data lifecycle management system can route the user profile to a destination source based on the score of the user profile. The destination source can be a tool of the organization for interacting with the user. The destination sources can also provide feedback to that is incorporated to the user profile and can assist the user data lifecycle management system in managing the user profile and aid in decision making.